DEADMALLS.COM FEATURE: (If you don't see the Deadmalls.com logo above, click here)
OWINGS MILLS MALL: BALTIMORE, MD

Steve McIntosh's Commentary

Posted December 3, 2005 (user submitted October 25, 2005)

Not exactly a dead mall yet, but it is borderline. Intended to be an upscale mall when built in the mid-1980s, this mall thrived for awhile. Around 1996, the end was nearing as Saks Fifth Avenue closed their first and only Baltimore area store. Towson Town Center, which was in a more affluent and densely populated area, had completed a renovation just prior, and the completion of the rail line from downtown to Owings Mills opened accessibility of the mall to low income inner-city people. As you would expect, this also brought crime to the area. The mall seemed to temporarily rebound when it added Sears and Lord & Taylor as anchors in the late 90s. However, shoppers still didn't come. Sears lasted one year, L & T lasted two, which is unfortunate since I used to rack up deals on marked down clothes at L & T due to the lack of foot traffic. Recently, the mall added discount furniture retailer "Stick 'n Stuff", which is a sure sign that the mall is going to continue to decline.

Three things killed this mall:

1. Towson Towne's renovation,
2. The Metro rail: which brought crime and poor urban shoppers to the mall.
3. Baltimore is a very driveable city, and those with cars just went somewhere else. This brought some shifting demographics. The area isn't by any means rundown, but it isn't as affluent nor has the potential it once did. Baltimore not being a destination for shopping, even for some locals. With better shopping in DC close by, more affluent shoppers opt to go to DC or New York.

Wendy Jaklitsch's Commentary

Posted September 3, 2006 (user submitted December 7, 2005)

The buzzards are really starting to circle around this one.

It's been years since Owings Mills has really thrived. Went there for the first time in 1999 when I took a job around the corner, and even then, with Sears and L&T still there, the mall was suffering. The food court had a lot of turnover despite very high lunchtime traffic from the many area office parks, and the rest of the mall just didn't seem that busy. There were still plenty of standard-issue to upscale mall stores, but none of them seemed all that busy even at Christmas. I knew Towson Town Center had taken a bite out of Owings Mills' customer base, but given Owings Mills' place on the expanding Reisterstown Road/795 corridor and the lack of comparable shopping in neighboring Carroll County, it seemed odd that the mall's captive audience went elsewhere.

Fast forward to now. Several high-profile crimes have happened at Owings Mills. This is true of Towson Town Center as well, but Owings Mills suffers for being the terminus of a subway line that runs through some of Baltimore's worst neighborhoods. The mall's demographic thus has a distinct "thug" undercurrent that further deters would-be shoppers from the afffluent communities in its target area. Two of Owings Mills' anchors (Sears and Lord and Taylor) have left, with the aforementioned Sticks 'n Stuff replacing one of them. One more is about to leave; Owings Mills has a Hecht's and a Macy's, and the latter will be closed when the former is rebranded. Many of the chain stores have left and been replaced with decidedly "urban" retailers and mom-and-pop stores. There is an H&M now, but even that is a drop in the bucket when it comes to luring back would-be shoppers.

Perhaps more than anywhere on the East Coast, Baltimore is overmalled. It's a relatively poor city that just can't support a mall at every exit, but the builders keep building and the list of the dead and dying here is long. The recently demalled Hunt Valley Mall was hit hard when Owings Mills opened and all but died when Towson Town Center was expanded. Golden Ring Mall, on Baltimore's east side, was a victim of declining area demographics and has since become a big-box center. Same with Westview Mall in Catonsville, which Owings Mills pretty much killed. White Marsh and Columbia have held steady -- the latter because of an aggressive remodeling and expansion effort, and the former because of its incredibly strategic position and the pseudo-"main street" Avenue at White Marsh. Many more smaller malls -- Timonium Mall, Towson Circle, Chatham Mall -- are either dead or demalled. About the only malls that have survived against the odds are Eastpoint Mall and Security Square. Security Square has continually reinvented itself to be in tune with demographic changes. The surrounding area's largely black working- to middle-class population is served well by the combination of two solid anchors (Sears and Hecht's), an Old Navy, a Burlington Coat Factory, and a proliferation of independent retailers who really know their target audience. In addition, what used to be a J.C. Penney has since become Seoul Plaza, a mall-within-a-mall that caters to the area's burgeoning Asian population. Owings Mills really put a big dent in Security Square's customer base back in the day. The tables have since turned, though, and now Owings Mills is trying desperately to appeal to the same audience with less success. Time will tell, but with three anchors going/gone and an unshakeable reputation for crime, I think this mall will be dead in a few years.

Photos

Owings Mills Mall photos courtesy of Wendy Jatlitsch



New for Deadmalls.com! Send us a comment
on our Facebook profile!



Own your own Deadmalls.com T-Shirt, Calendar, and more!  Click here...



Click here for more books from Amazon about Retail and Malls! including..
           "One Nation under Goods: Malls and the Seductions of American Shopping"


<--- Back to features
<--- Back to main page
<--- Enable Frames
Google
 

Have information on this mall's history, current conditions, future plans, personal memories, corrections or general comments?

Please let us know using the contact form!

Thank you to all those who have contributed to DeadMalls.com!

Deadmalls.com makes no guarantee of the completeness or accuracy of any information provided herein. You, the reader, assume the risk of verifying any materials used or relied on. Deadmalls.com is not liable for and does not necessarily endorse viewpoints expressed by the authors of content presented. Information is presented as a historical account and may not reflect present-day status. All submissions become property of DeadMalls.com and are posted at will.
By using Deadmalls DOT com in any manner you understand and agree with these policies.

©2000-2010 deadmalls DOT com unless otherwise noted, All Rights Reserved.
All company names are property of their respective owners.