SHORE MALL: EGG HARBOR TOWNSHIP, NJ
Sean's Commentary
Posted November 20, 2006 (user submitted)
The Shore Mall is an enclosed mall in Egg Harbor Township, New Jersey on Routes
40 and 322 (Tilton Road), right near the Cardiff Circle and the Garden State
Parkway. It opened around the 70's with a Steinbach and most likely a Stern's.
It's the only mall in the area still open that had a Steinbach (Manalapan and
Seaview Square were the other two). The mall is now anchored by a Boscov's,
Value City, and Burlington Coat Factory.
A the time, it was a major destination if you lived in the greater
Burlington-Atlantic-Ocean County area. You would either go to the Shore mall,
up north in Toms River to the Ocean County Mall, or west near Cherry Hill. It
was close to the Washington Avenue exit on the Parkway, but gettint to the mall
via Cardiff Circle wasn't easy.
When NJ leagalized gambling, Tourists from Atkantic City would frequently
visited the mall, as it was the only mall in the Atlantic City Area.
In the mid 80's, things got a turn for the worse when a new mall was planned
for Mays Landing on the Black Horse Pike, the Hamilton Mall, with its entrance
being directly across from the exit to the Atlantic City Expressway, so the
first thing anyone saw after they got out from the exit was the new mall.
The Hamilton Mall opened in 1987, and contained a Macy's, JCPenney, and a
Sears, with space for two more anchors. The Hamilton Mall was much larger and
upscale. While the Hamilton Mall was an Atlantic City Attraction, the Shore
Mall began to decline. The mall was getting dated and dirty.
Another hard blow for the Shore Mall was in the early 2000's, when Consumer
Square, a Big Box center with a Best Buy, Staples, Target, and Babies R Us,
just to name a few, opened up right across from the Hamilton Mall. These
Big-box centers were just beginning to get popular at this time, so Consumer
Square was a big hit - Big enough to even make the prospering Hamilton Mall
lose customers. The Shore Mall? Same problem, but worse.
In 2003, both the Hamilton and Ocean County malls got facelifts, which brought
back more customers to those malls, but didn't help the Shore Mall.
In 2005, it got worse. With the opening of the open-air Quarter at Tropicana
and Pier Shops at Caesars (The east coast version of the Forum Shops at
Caesars), both in Atlantic City, so vacationers didnt's have to cross over into
EHT to shop anymore.
The Shore Mall is still open, doing OK, for it's low amount of stores, at
least. The interior especiially is dated and the outside is barren. Hopefully,
there will be an upcoming renovation, so it will once again be an Atlantic City
destination.
Jack Townley's Commentary
Posted December 2, 2006 (user submitted)
I went to work at the Shore Mall in 1977. The building that is now Boscovs
was a SEARS and that is where I worked.
The Sears store was built first and then the mall
later on. When Sears was there it was not attached to the mall. You
went out the back door of Sears past a few stores and then entered the mall.
The building that is now the Burlington Coat Factory was a J.C. Penney.
When the Hamilton Mall opened, both Sears and Penneys closed, and
reopened at the Hamilton Mall. There never was a Sterns at that
mall.
The Steinbachs that anchored the other end of the mall is now a Value City
store.
When Sears and Penneys left, the mall was sold. (Steinbachs was already closed I think)
The sears store was remodeled into Boscovs and the mall was enlarged and
completely enclosed, so all stores became a true part of the mall.
Links:
Shore Mall Official Mall Web Site
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